Case Studies

Viridian Nutrition (A Gluten-Free Feast)

Viridian Nutrition are the leading range of ethical and organic health and beauty products in the US, they have a growing presence in the UK.

The aim of their recent event was to introduce UK distributors to the new product lines. We were contacted as we have catered for a number of similar organisations (The British Nutrition Society / The Institute for Optimum Nutrition / The British Association for Applied Nutation). In particular the client wanted a tailor made menu which reflected their core brand values, specifically seasonal produce, freshly prepared, healthy.

We prepared a menu which was truly gluten free (i.e. prepared in an environment with no possibility of cross contamination with any flour), vegan and low fat. The client was delighted with how the event went; they have now booked 6 more events with us going into 2016.

The Menu

Crudities with Guacamole
Curried Onion Bhajies with Mango Chutney
Salads: Pumpkin & Rocket, Roasted Root Vegetables, Lentil & Coriande, Bean etc
Summer Vegetable Chilli
Sweet Potato & Spinach Korma
Wild Mushroom Risotto
Rosemary Roasted New Potatoes
Fruit Salad with Ginger Sirup

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Plunket Foundation (Stakeholder Meeting)

The role of the Plunket Foundation is to help rural communities to set up and run community-owned enterprises and to champion and connect rural co-operatives internationally.

The foundation wanted a menu showcasing the best of British of particular importance was the fact that all items had to be UK sourced. We produced a bespoke menu reflecting this, full sourcing for all menu items were included right down to the farm where all the meat originated. A particular challenge was the fruit bowl!

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William Hill (2015 Annual General Meeting)

This was a high profile event covered by two national television stations and numerous print journalist. The entire board of one of the leading companies in the UK was presenting their strategy to shareholders, at a time when their industry was under enormous pressure.

The brief was to create a menu which could be served at any time during a three-hour slot (there was no certainty as to how long the meeting would last). The menu was to reflect the core values of William Hill, namely competence and efficiency and above all not ostentatious.

The client also wanted to highlight the new sustainability policy the company was launching at the AGM. We produced a finger food buffet, showcasing traditional British foods with a modern twist. All clients were provided with detailed sourcing data showing exactly where all items came from

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International Underwriting Association

2013 – Present & Onwards

The IUA is the representative body for the marine and non-marine sectors of the insurance market. Senior members of marine insurance companies had, since the 1850s, been meeting informally in the Jerusalem Coffee House and the Jamaica Wine Rooms near the Royal Exchange to discuss policy wordings and other matters of mutual interest. A proposal was made to establish a formal representative underwriting association in July 1882 and two years later the new ILU took up offices in the Royal Exchange Buildings.

Over the years we have catered for a vast number of meetings for this august body. The brief to produce food of the highest quality, prepared fresh on the day, above all variety. Many of the representatives to the body eat out every single day, it is important that they are not bored by the food we offer.

In response we have devised a series of chef’s specials, essentially showcasing the freshest most seasonal products available in the main wholesale markets on the day of the event, Perhaps the fact they have now booked with us into 2016 is a testament to the effectiveness of our response.

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Queen of Holland (The Best of Dutch & British Foods)

We were delighted to be asked to cater for Queen Máxima of the Netherlands. The event she was attending was designed to focus on the excesses in the finance industry and the ethical questions which could be learned going forward.

Additional keynote speakers included the Archbishop of Canterbury Justin Welby, and the chairmen of CEO of nearly all the major clearing banks in London, including HSBC, Barclays, RBS, JP Morgan and Deutsche Bank. In consultation with the client we designed a fork buffet menu focusing on the best of Dutch and British Foods, items included:

The Menu

Pannenkoeken (sweet and savory)
Erwtensoep (a thick pea soup)
BamiGoreng (reflecting the Dutch colonial connections with Indonesian)
Bitterballen. These little meatballs.
Poffertjes (tiny fluffy pancakes)
Hollandse Nieuwe haring (This soused herring)
Sate (now a Dutch staple again reflecting historical ties with Indonesia) 
Toad in the Hole
Bubble and Squeak
Fish and Chips
Roast Beef

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The Fabian Society (A Future Without Poverty)

The Fabian Society is Britain’s oldest political think tank. Founded in 1884, the Society is at the forefront of developing political ideas and public policy on the left. The Society aims to promote:

greater equality of power, wealth and opportunity
the value of collective action and public service
an accountable, tolerant and active democracy
citizenship, liberty and human rights
sustainable development
multilateral international cooperation

It was important for the society that the catering reflected the aims and ideals of the society. Of course, the price was of paramount importance, the society is a charity so the rate was critical. Our commitment to the environment was another factor, reduction in transport miles / zero to landfill / composting of all food waste etc. Of particular significance was our story of staff retention, the average length of service of the staff at Mayfair is 6.3 years, this compares to an industry average of fewer than 2 years (the caterer April 2014)

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